Managerial Economics: Economics for Business and Management
- Ex Tax: RM20.00
- Author: Wan Hasni Wan Hasan
- Availability: In Stock
- e-ISBN: eISBN 978-967-262
- Book Type: E-book
- Format: Flipbook
This eBook of
Managerial Economics: Economics for Business and Management is primarily prepared as a
basic and quick reference for undergraduate students of UiTM. The scope of this study integrates the
microeconomics theories with business practice. It contains the basic
microeconomics theories, explanations, illustration, and problem-solving that
business entities and/or managers always come across in running their
activities. The key areas discussed in this book include the introduction and
significance of the subject; demand, revenue and elasticity; supply and its’
elasticity, production and cost theories, market structure and pricing
strategies. This eBook is different from others with the same title, as it
concentrates on problem-solving using mathematical and statistical tools. It is written in simple
English and in a format that is easy for learners to understand the purpose of
each chapter. Formulas and important points are also highlighted to emphasize their significance. Examples of problem-solving are also included to reinforce students’ understanding.